Enjoy
Thursday 7 September —
16:00
- 16:45
The Talks — Hall 7
Description
This singular word, or should I say command, has been my personal motto since I started my career. All trend books and audio-visual presentations are signed with “enjoy”, (except the book that addressed the 9/11 trauma, when I decided to sign with the word “engage”).
My life has been spent on research of beautiful things to enjoy, of friendships to savour, of art to be created, of students to be enlightened and of a better world to be conceived.
A life therefore full of joy.
My lecture for the opening of the September 2023 session of Maison & Object, will deal with this sense of enjoying life and on what will make people happy in the near future and how we, as responsible creative people, can combat the current doom and gloom of our world.
This will be a fight we will have to win in the battle as its avant garde. It is an almost political position to ward of further anger and violence.
To steer society back to hope. *
With the return of arts & crafts and the arrival of outsider art & design there is much to celebrate, much to learn and to return to, transforming consumers into collectors, making responsible but super joyful choices.
More pattern, more fantasy, more rhythm, more textiles and more colour.
Design will be giving us form to enjoy.
Lidewij Edelkoort
Nos partenaires : Material Bank
Participants
Lidewij EdelkoortInternational renowned Trend Forecaster and Colorist
Lidewij Edelkoort
International renowned Trend Forecaster and Colorist
Lidewij Edelkoort is arguably the world's most renowned trend forecaster, working in industries from design and fashion to food, architecture, beauty, communication, automotive and retail. Founded in 1986, her company Trend Union produces trend tools for strategists, designers and marketers at brands from Zara to Prada. She is also a publisher, humanitarian, educator and exhibition curator. Edelkoort has been named by TIME Magazine as one of the Most Influential People in Fashion and by Icon as one of the Most Influential People in Design. Her much-talked about ANTI_FASHION Manifesto was the first to raise awareness about the shifts and upheavals currently experienced in the global fashion industry. From 2015-2020 she was the Dean of Hybrid Design Studies at Parsons in New York where she established a Textile Masters and the New York Textile Month festival. In 2020, in response to the covid-19 pandemic, she founded the World Hope Forum as a platform to inspire the creative community to rebuild a better society. Since 2022, Edelkoort collaborates with Polimoda in Florence where she has created an innovative new textile masters called From Farm to Fabric to Fashion.