The secrets to creating a strong global brand identity
Thursday 7 September —
14:00
- 14:45
The Talks — Hall 7
Description
For emerging designers and brands, finding your voice within a global industry can seem daunting. How do you stand out? How do you unearth what makes you unique? And once you have, how do you hold onto it? Design journalist Roddy Clarke speaks with J.J. Martin and Faye Toogood on the art of staying true to your brand identity and remaining consistent with it.
Nos partenaires : Material Bank
Participants
JJ MartinFounder - La DoubleJ
Faye ToogoodDesigner & Founder - Toogood
Roddy ClarkeJournalist
JJ Martin
Founder - La DoubleJ
La DoubleJ starts with J.J. and its story is hers—a tale that weaves the spirituality and optimism of her native California and the street-smart strategy of New York with the ultimate refinement of Italy’s culture and style. The California native landed in Milan in 2001, where she spent 17 years as a journalist, writing for a variety of international publications and scoping out the best of Italy as a contributing editor for Harper’s Bazaar (US), WSJ. Magazine and Wallpaper. During this time, she educated her eye while forging friendships with the city’s network of creatives from the worlds of fashion, interiors, art, design and architecture. J.J. launched La DoubleJ in 2015, as a shoppable magazine with the twinned purpose of selling her collection of vintage clothing and shining a light on Milan’s great gorgeous girls and legendarily haute housewives. Propelled by J.J.’s maximalist energy, La DoubleJ soon took flight in original collections of feel-good fashion with an easy glamour and vintage twist; delightfully immersive retail experiences; playful collaborations; as well as stories on how to live like a very elegant Italian and how to feel your best through a spiritual practice.
Faye Toogood
Designer & Founder - Toogood
Faye Toogood’s London practice encompasses interior design, homewares, fine art and fashion and refuses to be constrained by a single discipline or defined way of working. Interiors Editor at The World of Interiors before founding her eponymous studio in 2008, Faye describes herself as an ‘outsider’ whose work defies categorisation. Her limited-edition furniture, which crosses the boundary into fine art, has been exhibited at Phillips and the V&A in London, the Triennale in Milan and Chatsworth House in Derbyshire and has been acquired for the permanent collections of Museums around the world. The Toogood fashion label, founded in 2014, has more than 70 stockists worldwide.
Roddy Clarke
Journalist
A graduate of Cambridge University’s Institute for Sustainability Leadership, Roddy Clarke is a design writer looking at the social and environmental impacts of design. With a background in restoration, Roddy covers topics such as circularity, responsible design, and the presence of traditional craft in a contemporary society. Contributing to titles such as The Financial Times and Forbes, Roddy also hosts and speaks across various industry events while also consulting with brands to help them navigate their way to a greener future through transparent and honest communication. Roddy also works as an interior stylist for a variety of brand-related projects.