The Silver Generation: “I do what I like”
Edition January 2020
The retail lab
Description
Not faux youngsters nor traditional retirees; not crazed teenagers nor senior citizens; Bursting with energy and engaged consumers, the Silver Generation is revolutionising our perception of age!
Participants
Christophe ParotFounder - Brainjuice Studio
Christophe Parot
Founder - Brainjuice Studio
With 20 years experience in retail, Christophe has worked for Unibail-Rodamco, Habitat and the Club Med in the development, innovation and marketing departments. A graduate from HEC in entrepreneurship and a passionate leader, he founded his first company in 1997 : Apache, a retail chain dedicated to kids. Curious and passionate, he enjoys doing things with a twist. This is why he founded Brainjuice in 2012, an agency specialised in the design of tailored customer journeys for macro-traffic locations.