The challenges of digital competition in retail outlets
Edition September 2019
The retail lab
Description
Merchandising is evolving towards the name “retail design” which illustrates this essential evolution in order to meet the competition of digital. Interior architects have the answers to this ® evolution and to these new challenges.
Participants
Olivier Perrette MauborgnePresident - Home PM&P
Dorothée SimonCo-founder - RencontreUnArchi.com
Olivier Perrette Mauborgne
President - Home PM&P
His passion for architecture, light, color, and dimension, as much as for beautiful craftsmanship, naturally led him toward decor and design. For 13 years now, he’s worked on one project after another, both for private clients and professionals (boutiques, restaurants, offices, headquarters spaces). Combining pragmatism, creativity, technical knowledge, and understanding of the issues clients face, his approach leads clients to entrust him with managing their interior design and decor projects.
Dorothée Simon
Co-founder - RencontreUnArchi.com
She is a graduate of the Ecole Camondo in interiors and design and of the ESCP Europe business school. After experiences in residential, retail, and real estate, she developed a contact system linking together architects and clients, along with her associated Benjamin Lazimi, a graduate of ISG and ESCP Europe.