Offices: moving toward new living spaces
Saturday 7 September —
12:00
- 12:45
The Work! Conferences
Description
Envisioning all different aspects of workspaces as a strategic investment for an organization. One example is the visionary BETC project at Magasins Généraux. How does design play a key role in the transformation of spaces?
Nos partenaires : Nespresso
Participants
Christophe PradèreFounder & CEO - BETC Design
Christophe Pradère
Founder & CEO - BETC Design
After studying international marketing in Paris, Berkeley, Tokyo, and Beijing, and training in design at the Domus Academy in Milan, Christophe Pradère began his career in South Korea as a Marketing Manager. He entered EURO RSCG Design as General Manager of Corporate Branding and Retail Design. He took over a design firm and grew its business on the prestige and luxury markets. He brought it into the BETC family, creating BETC Design. Then, he rapidly expanded this firm in France and in Asia. He lectures at higher education institutions such as the Parsons School, Essec or Skema.