NEO VINTAGE AND SECONDHAND GOODS: ARE THEY THE NEW VECTORS FOR BRAND EXPANSION?
Monday 14 September —
18:00
- 19:00
The Talks
Description
Amidst economic troubles and a lack of meaning, active consumers have been sharpening their pragmatic approach during this health crisis. Going forward, they will be focusing on products whose design and aesthetic are top-quality and are recyclable or can even take on a new life second-hand! What implications do these consumer expectations have for brands? What are the creative concepts that will satisfy these new demands? Carlin presents these burning issues and the new vectors for growth for brands in the world of décor.
Participants
Virginie CorbassonConsulting Director - Carlin
Virginie MourouvinStyle Expert - Carlin
Virginie Corbasson
Consulting Director - Carlin
Virginie Corbasson graduated from Neoma Business School, with a major in Marketing and International Business. She started her career in California and North Africa in the start-up industry and decoration sector. In France, from 2002 to 2005, she was sales manager at Peclers Paris. Curious about people, lifestyles and cultures, she experienced it by living in Russia and Bulgaria from 2005 to 2010. Back to Paris since then, she integrated Carlin Group as sales manager. She is now head of consulting business development for Europe.
Virginie Mourouvin
Style Expert - Carlin