How to play on the DNA of a brand
Thursday 19 January —
12:00
- 12:45
The Talks — Hall 7
Description
Que ce soit pour se réinventer, séduire une nouvelle clientèle ou sortir de son image, les collaborations ont le vent en poupe. Découvrez les dessous d’une rencontre entre un créateur à l’univers fort et des marques aussi variées qu’innovantes.
Nos partenaires : Material Bank
Participants
Jean-Charles de CastelbajacFounder - Jean-Charles de Castelbajac
Elise AlbenqueHead of Marketing & Sales Department - Publishing Department Centre Pompidou
Thomas DarielInterior Designer & Founder - Campus MaNa, Maison Dada & Dariel Studio
Yves de TalhouëtCEO - Faïencerie de Gien
Sylvie AdigardJournalist & Producer
Jean-Charles de Castelbajac
Founder - Jean-Charles de Castelbajac
A visionary designer, Jean-Charles de Castelbajac anticipated what today constitutes the basis of new creation: art and fashion, reinterpretation and collaboration. His multidisciplinary work, art, fashion, design, is declined around a chromatic range, blue, yellow, red. His design and art are inhabited by his passion for history, the world of childhood and Pop Art. During the Design Week of September 2022, he presents his collaboration of furniture with Maison Dada and Pop sculptures with Leblon Delienne. He is designing collections for United Colors of Benetton from 2018 to 2022. His artwork was featured in an exhibition in 2022 titled the People of Tomorrow at the Children's Gallery of the Centre Pompidou which will travel in 2023 to the West Bund Museum Project in Shanghai.
Elise Albenque
Head of Marketing & Sales Department - Publishing Department Centre Pompidou
A graduate of business school and art history, Elise Albenque has built her career around her passion for the cultural sector and with the objective of adapting marketing tools to enable it to better meet its public. After a stint in publishing (Nathan, Gallimard), she held marketing positions at the Château de Versailles for 7 years where she developed partnerships, e-commerce and brand licensing. In 2017, she joined the Centre Pompidou where she piloted the entire marketing and sales strategy for the book and product offering. For the past 3 years, she has been actively working to develop co-branding projects in France but also internationally.
Thomas Dariel
Interior Designer & Founder - Campus MaNa, Maison Dada & Dariel Studio
As a great grandson of a French furniture designer, grandson of a jazz musician and son of an architect, he has always drawn his strength and inspiration from his family heritage. French Designer by training and tireless traveler, he came to China in 2006 to launch his own interior design studio at the age of 24. Dariel has since earned the praise of the interior design industry. He has received several awards, among them selection for Best International Interior Designer – 2012 Andrew Martin Awards/ awarded Top 100 talents in Architecture and Design for AD Magazine in 2019, 2017, 2015 and 2013/ Top 40 Young Design Talents under 40 – 2013 Perspective 40 Under 40/ Top 10 Best Designer in China – Vantage Magazine 2016. In 2017, Thomas Dariel has been elected Best Young Designer of the Year by EDIDA China Awards and Best Designer of the Year by Trends and Trends Home magazines. Dariel draws his creativity from the different worlds of design, fashion, gastronomy, visual arts and luxury. His design philosophy is driven by his passion for breaking traditional codes and clichés which creates a new language for each design. By confronting heritage and cutting-edge innovations, combining French design heritage with Eastern cultural influence, Thomas Dariel’s open approach unfolds original perspectives. Thomas Dariel , a singular signature that he has extended with success to product design, signing with – among others – Cappellini, Lelièvre; Cire Trudon, Leblon Delienne. In 2016 and while pursuing his interior design activity, Thomas decided to revive a childhood’s dream by launching his own brand of furniture, lighting, rugs and accessories, Maison Dada. In 2020, Thomas was appointed co-president of the French Design Editor Federation. This new role allows him to reunite the French editors and speak as one voice as well as to promote the French Design and its singularity. Some of his design have entered the very prestigious French Mobilier National, writing history of the French creation. In 2021, Thomas Dariel is also leading the ambitious project of Campus Mana (Les Manufactures Nationales), a Design and Crafts International Campus located in French Burgundy where Design & Crafts workshops will be interacting with Design & Crafts Training at the highest level. In 2022, Thomas Dariel was awarded by Le FRENCH DESIGN 100 for his projects at Dariel Studio and Maison Dada.
Yves de Talhouët
CEO - Faïencerie de Gien
Yves de Talhouët is President of the Faïencerie de Gien. Created in 1821, it is a Living Heritage company and a member of the Colbert Committee, symbolizing the French art of living. Yves de Talhouët is also a director of companies in the technology sector. He was Managing Director Europe-Middle East-Africa of Hewlett Packard and President of Oracle France. Prior to that he worked for SEMA and Schlumberger SEMA. From 1989 to 1996 he created and managed Devotech and Devoteam, now listed on the stock exchange. He worked for 7 years in the US. He is a graduate of the École Polytechnique, the École Nationale Supérieure des Télécommunications and the Institut des Sciences Politiques in Paris.
Sylvie Adigard
Journalist & Producer
Sylvie Adigard is passionate about creation in the broadest sense, but about the art of living in particular. For many years she has been defending design, architecture and crafts on France 2. What interests her above all is the human encounter. Behind any form of creation, there is the passion and the gesture of a man or a woman... She likes them to tell their story and to explain their creative intention. France is full of talent... She is the witness of it. Sylvie Adigard has been a member of the commission of living heritage companies. She is a jury member and expert in many prestigious design, architecture and arts and crafts competitions and awards. She has also produced documentaries on design, architecture and French know-how.