"Taking the wide view & looking up close ": the interplay of scale in retail
Monday 9 September —
14:00
- 14:30
What's New? In Retail — Hall 3
Description
TAKING THE WIDE VIEW & LOOKING UP CLOSE
Being ambitious means having your feet firmly planted on the ground.
To stand out, you need to be remarkable and surprise customers, but with a pragmatic spirit! How can you achieve this? By being:
- POWERFUL yet attentive to detail
- BOLD yet aware of your location’s constraints
- CREATIVE yet commercially effective
- UNIQUE yet inventive with add-ons
- EFFICIENT yet within budget
STRATEGIC DESIGN IS THE PERFECT TOOL TO HELP YOU MEET THESE CHALLENGES
Participants
François SerenaRetail Creative Director - Dragon Rouge
Magali ThieryRetail Consulting Director - Dragon Rouge
François Serena
Retail Creative Director - Dragon Rouge
François graduated from the Ecole Supérieure d'Art et Design de Reims. He began his career at Carré Noir where for 10 years he was in charge of several national and international deployment programs. Then, he joined Malherbe Design as Creative Director. He then moved to London and joined Rawls&Co as Design Director. Back in France, he joined AKDV as Creative Director specializing in shopping centers where he worked for clients such as Hammerson France, BNP Paribas RE, etc. Following the merger with the Lonsdale agency, François continued his career by collaborating on programs such as Apsys, Redevco, AXA REIM, and Marjane among others. François joins Dragon Rouge as Creative Director of the Architecture division. Now in charge of creative direction for a variety of projects with Altarea, Mercialys, Redevco, Crédit Agricole de Lorraine and Center Parcs.
Magali Thiery
Retail Consulting Director - Dragon Rouge
Graduate of the ISC in Paris, Magali developed an expertise in the embodiment and expression of brands in physical locations (flagships, shops, pop-ups, etc.). Magali began her career in numerous agencies: BETC Design (Peugeot, Fnac, Caudalie), Saguez And Partners (Unibail Rodamco) and Lonsdale AKDV (PSA, Carrefour, Sisley, Orange, and property companies such as Altarea, Redevco, Apsys,). She joins Dragon Rouge as Retail Consulting Director, and puts all her energy and skills at the service of challenges and commercial opportunities of our clients ((real estate, institutional and commercial).