How can Google Trends help raise your profile with journalists and consumers?
Sunday 19 January —
15:00
- 15:30
What's New? In Retail — Hall 4
Description
Little known and underused, this universally accessible tool called Google Trends represents an undeniable asset for retailers, whether you’re launching new products, analyzing the competition, managing P.R. with the press, or identifying consumer trends. Yannis Sioudan, a communications expert and founder of the Interférence Press agency, will explain the inner workings of this method that combines marketing with optimal management of your brand or retail outlet.
Participants
Yannis SioudanFounder - Interférence Press
Yannis Sioudan
Founder - Interférence Press
At the age of 32, I'm interested in all the subjects that make this world go round. My expertise goes beyond the media, and makes sense when it comes to themes linked to Generation Z (global warming, consumer expectations, media transformation...). In fact, this was the central theme of my TEDx talk at Paris Dauphine in 2022: A critical generation in search of recognition Today, I tend to spread my commitments as a business leader, eager to inspire and invite reflection. I have talked at no less than 3 trade shows this year. Motivated each time by a deep-seated desire: to bring about change in our consumption habits, whether it concerns media or, more broadly, our buying habits.