Curating and promoting your offerings on social media
Thursday 16 January —
16:00
- 16:30
What's New? In Retail — Hall 4
Description
Social media plays a key role in any successful sales strategy. It is a powerful tool for sharing your values and enhancing your identity. In conjunction with in-person events in your shop, it allows you to forge links with your community and promote your offerings with each passing season and trend. Let’s explore the multitude of possibilities so you can become your own curator…or, in other words, when digital tools are placed at the service of the “drive to store”.
Participants
Sophie OdicFounder - O-di-C
Sophie Odic
Founder - O-di-C
Sophie Odic asset is a rich cross-disciplinary curriculum in the Home, Fashion and Museography sectors. The O-di-C office draws inspiration from leading cities as well as moments spent in the heart of workshops, as close as possible to craftmanship and industrial issues, such as innovation and sustainable transformation. Major players in the creative industries are among its clients: French or international SMEs, often family-owned, that create, produce, and distribute creative and innovative collections. O-di-C partnerships emphasize on forecasting, color and textile trends and creative marketing.