Branding your shop, from the storefront to the shopping bags
Thursday 16 January —
12:00
- 12:30
What's New? In Retail — Hall 4
Description
To make your shop a truly branded experience, you need to come up with a powerful, coherent brand strategy. From the design of the storefront to that of the packaging materials, as well as the signage in each section, every detail counts to maximize the customer experience!
Discover how to craft a distinctive, memorable brand identity that reflects the personality, values, and positioning of your shop. Using the power of Design, you can create a total ecosystem that can strengthen your brand image and foster customer loyalty, leaving an impression that will remain well beyond your point-of-sale.
Participants
Marine SimondiSenior strategic planner - TEAM CRÉATIF
Marine Simondi
Senior strategic planner - TEAM CRÉATIF
After a literary path marked by two years of preparatory classes and a degree in English literature, Marine turned towards communication professions by joining ISCOM Paris. Graduating in "Creative Design Branding," she began her career as a Strategic Planner at Blackandgold agency, where she collaborated with brands such as Biocoop, Heineken, Orangina Schweppes, and Garnier. Following a stint at Logic Design, she joins Team Créatif Paris and works with some of the agency's iconic clients, including Bjorg, Bonduelle, Lesieur, and Ferrero. As part of the Strategic Planning team, Marine contributes to brand positioning and the creation of brand assets, trend analysis, consumer insights, and her clients' innovation challenges. Passionate about Food and Design, she applies her curiosity and creativity to crafting unique, relevant, and desirable brand strategies and identities.