Think of your store as a brand
Saturday 20 January —
15:00
- 15:30
What's New? In Retail — Hall 3
Description
The predicted disappearance of shops in favour of digital has not happened. Post-Covid hyper-digitisation has reinforced the shop's raison d'être, hastening its profound transformation. The point of sale has become a medium in its own right. To survive, it must now be omnichannel, enriching its customer experience beyond the simple transactional relationship.
Let's take a closer look at the fundamentals of retail design in 2024.
Participants
Ekhi BusquetCreative director specialized in Retail Design
Ekhi Busquet
Creative director specialized in Retail Design
Ekhi Busquet has been a creative director specializing in retail design for 15 years now. Trained at the Ecole Boulle (Paris) and then at the Politecnico (Milan), Ekhi was recruited by the L’Oréal Group, then by the House of Dior, where she led the Scenography Department, reporting directly to senior management. She founded her comprehensive design studio in 2017 and ever since, she has worked with brands from major corporate groups and SMEs on brand-image challenges. This designer creates in close collaboration with business decision-makers and design directors on total creative design projects: retail concepts, brand image, digital content, furniture collections, etc. As part of the commitments she has made from early on in her career, Ekhi is careful to take on collaborations with a strong social and environmental impact, and places her creativity at the service of “powerful forces for change”. Her clients include Dior, Guerlain, L'Oréal, Pierre Hermé, Made.com, La Roche-Posay, Dolce & Gabbana, Lancôme, Valentino, Vichy, E-Fabrik', Emmaüs, Sloft magazine, Hennessy, and more. Ekhi lives and works between Paris and Marseille.