Harry Nuriev named Designer of the Year 2026 at Maison&Objet
Published on 2 October 2025
At the core of Maison&Objet beats a clear ambition: to champion the most daring visions and the creatives who redefine the art of living for today and for what comes next. For the January 2026 edition, the title of Designer of the Year is awarded to none other than Harry Nuriev, an artist of transformation, a visionary who bends the rules of design with poetic precision. True to form, he will unveil a space entirely in his image: immersive, conceptual, and profoundly human. Inspired by his creative manifesto titled Transformism, Nuriev invites us into a world where ordinary objects are reborn as icons, and the future shimmers through the lens of the past.
MANIFESTO OF TRANSFORMISM BY HARRY NURIEV “Transformism is a way of seeing, of feeling, of moving through the world. We live in an era overwhelmed by objects, by data, by endless ideas. If the 18th century spoke in color, the 19th in form, and the 20th in philosophy, then today’s voice is that of perception. We don’t need more invention, we need clarity, sensitivity, empathy. The time has come not to make more, but to see more clearly. My creative process doesn’t begin with a blank page — it begins with the world as it already is. I enter a space, a context, a reality. And I choose. I listen to what speaks to me, what moves me, what already holds meaning. I don’t erase its past; I amplify its essence. I bring weight, light, voice. I give back what was lost — something forgotten, discarded, waiting to be found. Transformism is the act of turning one thing into another — not by denying its origin, but by illuminating it. It is the art of giving a second life to what no longer has a place. It is about creating meaning where others see nothing. It is about redefining beauty and finding it in what has been left behind. In a world that no longer needs more, transformism offers something rare: a generous gesture, a thoughtful pause, a moment of truth. It is radical but never without playfulness.”
In this spirit, and ever faithful to his hybrid aesthetic, Harry Nuriev’s installation at Maison&Objet will offer a precious kind of luxury: silence, simplicity, space. Amid the constant hum of data, images, and idealized beauty, his environment invites us to slow down, look closely, and reconnect with what truly matters.
Immersive yet serene, stripped-down yet layered with meaning, it’s a place to breathe, to linger, and to see the design world, and ourselves, with fresh eyes.
A natural-born storyteller and darling of the luxury world, Nuriev weaves narratives across disciplines, time zones, and cultures. From Balenciaga to Jimmy Choo, Valentino, the Louvre, Mobilier National, Art Basel... the collaborations are as prolific as they are poetic.
And this January, at Maison&Objet, he’ll unveil his latest chapter: a new collection of home objects created exclusively for Baccarat, alongside the scenography he imagined for the brand’s Parisian spaces.
