Pensez votre point de vente comme une marque
Samedi 20 janvier —
15:00
- 15:30
What's New? In Retail — Hall 3
Description
La disparition annoncée des boutiques au profit du digital n’a pas eu lieu. L’hyper numérisation post Covid a renforcé la raison d’être du magasin, précipitant sa mutation en profondeur. Le point de vente est devenu un média à part entière. Désormais omnicanal il doit pour survivre, enrichir son expérience client au-delà de la simple relation transactionnelle. Zoom sur les fondamentaux de la conception d’un espace Retail en 2024.
Participants
Ekhi BusquetCreative director specialized in Retail Design
Ekhi Busquet
Creative director specialized in Retail Design
Ekhi Busquet has been a creative director specializing in retail design for 15 years now. Trained at the Ecole Boulle (Paris) and then at the Politecnico (Milan), Ekhi was recruited by the L’Oréal Group, then by the House of Dior, where she led the Scenography Department, reporting directly to senior management. She founded her comprehensive design studio in 2017 and ever since, she has worked with brands from major corporate groups and SMEs on brand-image challenges. This designer creates in close collaboration with business decision-makers and design directors on total creative design projects: retail concepts, brand image, digital content, furniture collections, etc. As part of the commitments she has made from early on in her career, Ekhi is careful to take on collaborations with a strong social and environmental impact, and places her creativity at the service of “powerful forces for change”. Her clients include Dior, Guerlain, L'Oréal, Pierre Hermé, Made.com, La Roche-Posay, Dolce & Gabbana, Lancôme, Valentino, Vichy, E-Fabrik', Emmaüs, Sloft magazine, Hennessy, and more. Ekhi lives and works between Paris and Marseille.