Ensuring a truly fluid customer relationship so you can grow your sales
Monday 22 January —
14:00
- 14:30
What's New? In Retail — Hall 3
Description
How to understand the customer experience through a multicultural lens and derive immediate benefits from practices inspired by the English-speaking world. One strategy to enhance customer relations rests on indirect style, an approach that highlights subtlety, personalization, and creating a friction-free experience. For a more welcoming in-store environment where visitors feel comfortable while shopping. Staff training, the layout, and the sensory ambiance can guarantee solutions that foster sales. It’s about fluid communication where guest comfort is king!
Participants
Jacques GuyotRetail Factory Partner based in the UK, Retail & Hospitality Expert
Jacques Guyot
Retail Factory Partner based in the UK, Retail & Hospitality Expert
After 15 years of experience in Luxury, his expertise ranges from beauty to jewellery, including the hospitality industry. He began his career in communication at Cartier, then became involved in retail on the field. He worked for 7 years in the management of flagships in Paris and London. From 2018 to 2021, he lived in New York where he worked as a retail scout for the agency Retail Factory. Specialised in inspiration, their aim is to create the best consumer experience for high-end clients. Main activities include benchmarking, training and learning expeditions. In 2021, Jacques moved back to London and continued his collaboration with Retail Factory, of which he became a partner in 2023.