Creating moments that matter : inspiring and building loyalty through fashion
Sunday 19 January —
14:00
- 14:30
What's New? In Retail — Hall 4
Description
Through practical examples, discover how brands and stores, particularly in the fashion industry, can strengthen their connection with customers by fostering moments of warmth and surprise in-store. Join Daniela Leonini, founder of Appuntamento, to explore inspiring initiatives from the world of fashion that allow retailers to engage and inspire visitors authentically, beyond simple transactions.
Participants
Daniela LeoniniRetail Expert
Daniela Leonini
Retail Expert
Daniela Leonini, the founder of Appuntamento, is a retail expert. For over 30 years, she has been working with fashion, cosmetics, furniture, and lifestyle brands such as YSL, Sonia Rykiel, Cacharel, Made.com, Flamant, Le Monde Sauvage, and more… Between 2012 and 2016, Daniela managed the Merci concept store, and from 2017 to 2018, she was Retail Director for Sézane, the first digital pure player in France. At Appuntamento, Daniela supports brand managers in developing their retail strategies and creating a personalized customer experience. Her branding expertise allows her to stand out from the crowd within a competitive marketplace. With an innovative approach, she crafts unique experiences, helping clients connect with their target audience effectively and build customer loyalty. Daniela is renowned in the retail world for her commitment to the customer experience, which she places at the very heart of her strategies.