Building and growing your customer database: How and why?
Monday 20 January —
16:00
- 16:30
What's New? In Retail — Hall 4
Description
The most important asset of a brand/retailer is its customer base.
Acquiring, developing and animating this base are the pillars of your development.
During this workshop you will discover
- The essential tools to simplify the management and animation of your customer base
- How to comply with the RGPD (without the jargon)
- The best practices to implement to save management time and improve the quality of the messages sent to your customers.
Participants
Laure TerrienCustomer insight & CRM consultant, freelance
Laure Terrien
Customer insight & CRM consultant, freelance
I support retail players (Sephora, Samaritaine, Le Bon Marché, Sergent Major, etc.) in deploying and optimizing their loyalty levers. I work on optimizing performance through data: customer knowledge, segmentation & scoring, loyalty program redesign/creation, and finally on building CRM animation plans and customer activation sequences (marketing automation). I also give lectures, mentoring and training sessions to raise awareness of customer issues.