#10 How to… Boost your sales experience on MOM’s Marketplace
Published on 3 March 2023
Designed to make it easier for you to find new products all year round, the MOM platform has quickly become a tremendous source of inspiration and business for design, decor, and lifestyle pros. Did you know that MOM offers not just brands from the Maison&Objet fair but also real finds from all over the world?
With the addition of a Marketplace feature, MOM now allows you to sell your creations online to a community of nearly 300,000 European buyers (outside the UK). Mehdi El Ansari, Digital Sales Director at Maison&Objet, gives some of his best insights to boost your sales thanks to the new MOM marketplace.
#1 Novelty is vital!
“An important thing to remember: potential buyers log on to MOM with the same state of mind as they browse the physical aisles of the fair: in desperate search of novelty. Conducting a first curation that emphasises your latest creations and most iconic products is in your best interest. Think of MOM as an elegant business card to introduce your work and make yourself known!”
#2 The shortest waits are the best
“Nothing is more frustrating for the customer than placing an order and not seeing anything coming on the horizon. That said, there are several levers you can pull to reduce that wait or at least make it more acceptable. Provide stock on the models that allow it. Display delivery times that correspond to the reality for tailor-made or on-demand creations, limiting unpleasant surprises. And process orders as quickly as possible, ideally within 48 hours, to save time and avoid abandoned carts.”
#3 On a win-over mission
“Thanks to its new marketplace feature, the MOM platform allows you to highlight your products through images and videos to sell them best. You can choose each product’s most iconic visual assets to represent your brand’s true identity best. Finally, don't hesitate to use the "Project" feature to integrate links directly to your listed products’ images on MOM. Time to show off!”
#4 Be seen
“In a universe as competitive as lifestyle and design, visibility is the sinews of war. This is why we invite you to regularly update your product sheets (for instance, by changing a photo or updating a presentation text) or to add new items. This lets you go up in the search results, highlighting your latest or recently updated listings. Need to boost your visibility? Strictly up to you!”
#5 Keep up to date
“If you have any questions about using the MOM platform and the marketplace functionality, please get in touch with our team of Customer Success Managers. These digital specialists are at your disposal to advise, guide and help you decipher the latest trends in communication and marketing to electrify your sales and visibility. The difference may be in detail...or just a phone call!”
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