Which indicators should you use for a deeper understanding of your customer’s journey and to plan ahead for sticking points ?
Edition September 2024
What's New? In Retail — Hall 3
Description
Discover how mastering Key Performance Indicators (KPIs) can transform each store visit into a successful purchase opportunity. Many stores experience high customer traffic but stagnant sales, revealing low engagement and conversion rates. Analyzing the right KPIs allows you to identify friction points and optimize the customer journey. Enhance customer satisfaction, boost sales, and increase profitability by understanding visitor behavior and adjusting your merchandising strategy. Make every visit a memorable and profitable experience through operational excellence.
Participants
Stéphane MathieuMerchandising expert, consultant and trainer
Stéphane Mathieu
Merchandising expert, consultant and trainer
Merchandising expert, consultant and trainer, Stéphane has over 20 years' experience in the retail sector. Since 2021, Stéphane is a guest lecturer at a number of business, fashion and communications schools, where he teaches specialised courses in merchandising, omnichannel, distribution and customer experience. At the same time, as a consultant since July 2020, Stéphane develop merchandising strategies for retail chains. Very active on Instagram, his curation account https://www.instagram.com/visualtrendsmerchandising/ has over 40,000 followers, with whom he shares retail news and insights.