For over a century, window-shopping meant discovering new products, new silhouettes or new objects for the home for the first time.
Today, window-shopping is essentially done from the comfort of one's sofa, via Instagram and social networks.
To cater for the rarer customers who still like to stroll down shopping streets or malls, new retailers need to reinvent the function of their store windows.
Jean-Luc Colonna d'IstriaConsultant
Consultant
Since 1990, In France or in Japan, acting as a home buyer or a retail entrepreneur, Jean Luc Colonna d’Istria has the passion and the patience for searching and revealing, brands, makers or designers who bring a real change, a retail or a product innovation to the lifestyle, design or products scene. The retail concepts he founded have been the educational toy catalog Bien Joué, the chic hardware retail chain Resonances and more recently, until 2015, the Parisian fashion and design concept store Merci in le Marais. Today, he is bringing his long experience to the new generation of entrepreneurs or retailers, as an independent board member or as a consultant. The new challenge is to imagine new physical or digital or retail formats to make available to a larger audience the fantastic vitality of new design brands.