In recent years, interior designers and a new wave of retailers have created high-end retail spaces in tourist regions — sometimes in very small towns. In a different context, such as weekends or holidays, a unique relationship develops with clients who take the time to choose carefully. This slower pace fosters a different kind of connection, one that supports interior design projects or helps find the perfect piece to keep or to gift.
Lau DejenteFounder - La Maison Pernoise
Jean-Luc Colonna d'IstriaConsultant
Founder - La Maison Pernoise
Mediterranean by birth, my travels have opened me up to global craftsmanship and the blending of styles. From art direction in advertising agencies to managing IKEA, I have always enjoyed challenging conventions and creating new concepts. In 2013, after 10 years in Lille, I returned to Provence inspired by Belgian and Dutch concept stores and founded LA MAISON PERNOISE a Me,diterranean-minded brand dedicated to the home. A unique, creative, and welcoming space blending craftsmanship, design, and emotion, it is a place to be experienced as much as it is to be visited. In 2020, CASA PERNOISE extended the journey as a guesthouse. In 2022, we proudly received in Chicago the Global Award for Best Home Retail Concept. The concept keeps evolving, and the adventure continues!
Consultant
Since 1990, In France or in Japan, acting as a home buyer or a retail entrepreneur, Jean Luc Colonna d’Istria has the passion and the patience for searching and revealing, brands, makers or designers who bring a real change, a retail or a product innovation to the lifestyle, design or products scene. The retail concepts he founded have been the educational toy catalog Bien Joué, the chic hardware retail chain Resonances and more recently, until 2015, the Parisian fashion and design concept store Merci in le Marais. Today, he is bringing his long experience to the new generation of entrepreneurs or retailers, as an independent board member or as a consultant. The new challenge is to imagine new physical or digital or retail formats to make available to a larger audience the fantastic vitality of new design brands.

