Sur/Reality: Creative psyche
Thursday 16 January —
11:00
- 11:45
The Talks — Hall 7
Description
Freeing creativity from all social constraints makes us dream of an alternative reality. Inspired by surrealism and its procession of the creative, the absurd, the false and even the strange give life to a language as modern as it is salutary. Dreams, the ideal bridge between crazy ideas and ambitious acts, are a marvellous creative tool.
Participants
Charlotte CazalsDesigner & Trend Forecaster - Peclers
Brune OuakratHead of Strategic Planning and Foresight - Peclers
Charlotte Cazals
Designer & Trend Forecaster - Peclers
Charlotte is a Designer and Trend Forecaster at Peclers Paris, as part of the Environment & Design team. She specializes in textile design and is always on the lookout for innovative materials, continuously observing the emergence of new aesthetics and consumption patterns. With a sensitive balance of creativity and analysis, she designs the Environment & Design trend book and advises a diverse range of brands on their product development, aesthetic territory, and understanding of their consumer tribes.
Brune Ouakrat
Head of Strategic Planning and Foresight - Peclers
Brune is in charge of the Brand Strategy and Foresight team at Peclers Paris. Nurtured by the humanities and social sciences, a keen observer of the world of culture and on the lookout for weak signals, Brune is committed to understanding people's current and future aspirations. Thanks to this ongoing analysis, she helps numerous companies develop innovative and unique strategies.