Shopper forecast: A deep dive into consumers behaviours driving online retail
Thursday 5 September —
16:00
- 16:30
What's New? In Retail — Hall 3
Description
Shopper forecast: A deep dive into consumers behaviours driving online retail, featuring actionable examples and case studies from around the world. The presentation looks at 6 key drivers which are impacting the way people shop online. From the focus on bringing fun back into ecommerce, to the role AR and AI can play for businesses.
Participants
Joe McDonnellDirector of Insight - WGSN
Joe McDonnell
Director of Insight - WGSN
Coming from a media and creative background, Joe is an industry leader in analysis and insight in consumer forecasting, market-research and business strategy, assisting clients looking to future-proof their businesses. He manages a global team of experts tracking consumer, marketing, retail and innovation trends. Joe is a respected thought leader, appearing on the BBC, CNN and on stage at SXSW and Cannes Lions. He previously worked for two of the globe’s largest communications networks, Omnicom and WPP’s Mindshare, where he helped brands execute award-winning advertising campaigns in sport, fashion and entertainment. If you were wondering, yes, Joe wrote this about himself in the third person.