Reworking Icons: A Collective Design Experiment
Saturday 6 September —
14:00
- 14:45
The Talks — Hall 6
Description
As part of its 10th anniversary, French design brand TIPTOE invited leading creatives to reinterpret its iconic clamp leg. Designer Wendy Andreu, known for her experimental use of materials, and Constance Guisset, acclaimed for her poetic design language, join TIPTOE co-founder Matthieu Bourgeaux to discuss collaboration, creativity, and purpose-driven design. Moderated by Romain Casella.
Participants
Wendy AndreuCraft designer
Mathieu BourgeauxCo-founder - Tiptoe
Constance GuissetDesigner
Romain CasellaFounder & Director of Creative Agency, MAY Concepts Ltd
Wendy Andreu
Craft designer
Wendy Andreu is a craft designer who aims to communicate through the materials she is using. By experimenting with them, she finds surprising outcomes that can be translated into functional design proposals. She is able to execute any idea that comes to her mind in order to check the potential of it. She likes to think of the bridges between matter, people and space in an open way. In her research, the context has as much importance as the concept, without forgetting the quality of the making and the aesthetic of the pieces. Wendy Andreu won the Public Prize of the Accessory competition at the Villa Noailles in Hyères (2017) and won the Dorothy Waxman Textile Prize in New-York City (2017). In 2018, she got a grant from the Stimulerings Fund (NL) in order to develop her project Regen. In 2020, she was one of the Rising Talent France during Maison et Objet January edition. From 2022 - 2024, she was a résident at Cirva Marseille. In 2024 she was granted with the Revelation Design Prize of the City of Paris. She is currently working in Pantin, where she is developing experimental work as well as commissioned projects for public and private clients; mainly interior architects and fashion brands.
Mathieu Bourgeaux
Co-founder - Tiptoe
In 2015, Matthieu co-founded Tiptoe, a furniture design studio, alongside Vincent Quesada. Coming from a family of metal craftsmen, he has spent the past 10 years championing a new vision of French design - one that combines precision manufacturing with innovative thinking. With Tiptoe, a certified B Corp, he has made eco-design both a requirement and a driving force for creativity.
Constance Guisset
Designer
Constance Guisset founded her studio specializing in design, interior architecture and scenography in 2009. Her work is marked by a search for balance between ergonomics, delicacy and imagination. She works with numerous French and international editors, including Petite Friture, Pierre Frey, Zanotta, Tectona, Zilenzio, La Cividina and Richard Ginori. Constance Guisset also designs interior architecture projects (notably for Van Cleef & Arpels) and scenography for exhibitions and dance shows. A retrospective of her work was presented at the Musée des Arts Décoratifs in Paris in 2018.
Romain Casella
Founder & Director of Creative Agency, MAY Concepts Ltd
With over 15 years of experience in the creative industry, working with leading organisations such as Publicis Groupe and WGSN, Romain Casella founded the creative agency MAY Concepts Ltd in London in 2012. Collaborating with institutions and public organisations (Swiss Arts Council, City of Porto) and lifestyle, fashion, and design brands (Cappellini, Business of Fashion, Panter & Tourron), MAY provides branding, creative consulting, as well as end-to-end communications and public relations services. Romain also acts as a lecturer, speaker, and coach (ECAL, Westminster University, London College of Fashion), helping creatives develop impactful marketing and communications strategies.