Renewal in Motion: Maison&Objet Reinvents Itself
Thursday 4 September —
11:00
- 11:45
The Talks — Hall 6
Description
September marks a time of renewal — and Maison&Objet is evolving accordingly.
While the two annual editions continue to assert their unique identities, they remain united by a clear, cohesive vision: delivering essential industry moments that are more connected than ever to real-world dynamics, market expectations, and an ever-expanding product offering.In this session, designer Amélie Pichard, artistic director of the September edition, shares her boundary-breaking vision, while creative agency Cowboys offers insight into the vibrant ecosystem they’ve helped shape and orchestrate for this season.
Participants
Amélie PichardCreative Researcher
Omar GhannamHead of Strategy & Editorial - Cowboys
Olivier WachéJournalist
Amélie Pichard
Creative Researcher
Amélie Pichard is one of the most subversive and forward-thinking minds in fashion: unclassifiable, radical, and instinctively avant-garde. A creative researcher at heart, she crosses disciplines, twists conventions, and embraces the unexpected—constantly exploring alternative ways of consuming and creating. From her iconic handbags to boutiques conceived as immersive experiences, she has always approached fashion as a playground where irony meets intention. Today, her universe extends far beyond accessories, taking on multiple forms: from curating to consulting, from artistic collaborations to new ways of inhabiting and designing. Independent and uncompromising, she continues to chart her own path in territories where aesthetics and meaning collide, where the unexpected sets the rules, and where creation becomes a statement in itself.
Omar Ghannam
Head of Strategy & Editorial - Cowboys
HEC x IFM alumni, with diverse experience in media, editorial, and fashion, Omar now leads strategy and editorial at Cowboys agency. There, he supports major names in jewelry, beauty, and fashion in developing their communication and storytelling strategies. For Maison & Objet, he orchestrated with the Cowboys team the strategic and creative rebranding of the brand, around the September and January editions, and particularly the on-site animation at the heart of the salon.
Olivier Waché
Journalist
A journalist for over 25 years, Olivier Waché specializes in the worlds of home, decoration, design, and lifestyle, and has worked for numerous publications including The Good Life, Femme Actuelle, Résidences Décoration, and Maison Créative. A former Deputy Editor-in-Chief of Ideat magazine, he now collaborates with a wide range of titles such as Madame Figaro, À Vivre, Art & Décoration, Geste/s, and Le Journal de la Maison. An observer of the evolving living environment, he has authored two books for VIA in the Domovision collection. In 2014, he founded WOC, a writing house that provides high–value content and strategic advice to professionals, including PR agencies, brands, artisans, and architects.