Pets Are the New Children: Inside the Pet Design Revolution
Monday 8 September —
14:00
- 14:45
The Talks — Hall 6
Description
They go by names like Simone, Pablo, Joy, or Oscar—and are taking up an increasingly central place in our lives.
Are pets becoming the new "child-kings"? One thing is certain: they are pampered and indulged.
From tailored nutrition and pet daycares to luxury hotels, photo shoots, pet therapists, and specialty boutiques—not to mention pet influencers—this societal shift is transforming not only our homes but also the worlds of fashion and luxury.
Let’s explore the driving forces behind this growing phenomenon.
Participants
Mathieu EvenFounder & CEO - French Bandit
Yoann LatoucheFounder - YLG Group
Lenny PomerantzCo-founder - The Dogry
Laetitia NalletJournaliste
Mathieu Even
Founder & CEO - French Bandit
Mathieu Even, founder and CEO of French Bandit, is an entrepreneur driven by a passion for branding and for building emotionally resonant brands. After co-founding Social & Stories, a social media agency acquired by Le Figaro in 2016, he launched French Bandit with the conviction that a dog accessory can be just as beautiful, functional, and desirable as a fashion item.
Yoann Latouche
Founder - YLG Group
Yoann Latouche is a passionate animal lover who has been immersed in the petcare world since childhood. His journey began as a volunteer at the SPA, later becoming a dog trainer and breeder of White Swiss Shepherds and Maine Coons. He pursued specialized studies in animal care, earning both a BEPA and a vocational baccalaureate in canine and feline breeding management. For seven years, he served as brand ambassador for Eukanuba (Procter & Gamble), before founding YLG, the only communications agency in France dedicated exclusively to the petcare industry, which he has led for nearly a decade. Each year, the agency supports around fifty brands. Active on social media, Yoann regularly shares animal rescues, adoptions, and advocacy stories, using his platform to promote compassion and care for all animals.
Lenny Pomerantz
Co-founder - The Dogry
Co-founder of The Dogry Paris, the first canine social club, I’m creating a unique living space for dogs and their humans — blending well-being, training, relaxation, and community. As a committed entrepreneur, I’m building a high-impact project that redefines the dog’s place in the city and fosters connection around shared values: care, expertise, and passion.
Laetitia Nallet
Journaliste
Laetitia Nallet is radio and TV journalist who specializes in themes related to the home. She presented the “Côté Maison” show on France 3 for 15 years, as well as features on France 5 and France 2. On RTL, she created and presented “Maison, jardin, cuisine” (Home, garden, kitchen) for 12 years. This show attracted 2 million listeners. She has worked with many women’s magazines, and you can read her sage opinions in Art & Décoration. Today, she has created her company, Laetitia Nallet Production, which produces lifestyle magazines and podcasts and hosts conferences. She also works regularly for BFM PARIS IDF and RMC.