Merchandising: A powerful tool to bond with customers
Thursday 18 January —
12:00
- 12:45
What's New? In Retail — Hall 3
Description
Because a loyal customer subscribes to the values of a brand, its history, and a certain lifestyle, to the point of even becoming its ambassador, selling is no longer the sole motivation, and customer commitment has become a real challenge. How merchandising can build loyalty by generating emotion and prompting communication and a real two-way relationship. It’s back to the revamped basics!
Participants
Natacha Fromentin-JarrierFounder of Sweet-Pea – Artistic Director Retail Design
Natacha Fromentin-Jarrier
Founder of Sweet-Pea – Artistic Director Retail Design
Retail designer trained in Paris and London. After working for major brands, she founded Sweet-Pea, an independent agency dedicated to creating retail universes and enhancement systems. Her multidisciplinary team designs concepts where product, space, and emotion share a common expressive ground.