How to stand out from the competition using your loyalty program
Sunday 21 January —
15:00
- 15:30
What's New? In Retail — Hall 3
Description
The loyalty programme has become an indispensable retail tool! Find out how it can help you : - Retain and develop your customer base - Gain in resilience and efficiency - Recruit qualified customers - Develop the value of your customers And identify 5 best practices and their practical illustrations to put into practice.
Participants
Laure TerrienCustomer insight & CRM consultant, freelance
Laure Terrien
Customer insight & CRM consultant, freelance
I support retail players (Sephora, Samaritaine, Le Bon Marché, Sergent Major, etc.) in deploying and optimizing their loyalty levers. I work on optimizing performance through data: customer knowledge, segmentation & scoring, loyalty program redesign/creation, and finally on building CRM animation plans and customer activation sequences (marketing automation). I also give lectures, mentoring and training sessions to raise awareness of customer issues.