From Objects to Creative Direction: The birth of a concept
Friday 19 January —
14:00
- 14:45
The Talks — Hall 7
Description
For over 20 years, Atelier Saint-Lazare - formerly Bepoles - has been developing a 360° strategy for some of the world's leading lifestyle brands - Fragonard, Sézane, Maison Plisson etc - chefs - Stéphanie Le Quellec and Cyril Lignac - and hotels - Nomad Hotel, Belle Plage and Pigalle - encompassing visual identity, architecture, decoration and the choice of artworks. Building on their experience, this autumn they bought Au Rêve, a café in the 18th arrondissement of Paris, and gave it a new lease of life.
Participants
Clémentine Larroumet & Antoine RicardouCo-Founders - Saint-Lazare
Sylvie WolffJournalist
Clémentine Larroumet & Antoine Ricardou
Co-Founders - Saint-Lazare
Clémentine Larroumet, co-founder and creative director of Saint-Lazare. Clémentine Larroumet began her career with a publishing house in 1998 before joining Antoine Ricardou in 2000 at be-poles, the branding and architecture studio renamed Saint-Lazare in 2001 that is behind the objects and furniture brand A.S.L. Antoine Ricardou, co-founder, creative director and architect of Saint-Lazare studio and the A.S.L brand. After studying architecture at the Paris Charenton school, now Val-de-Seine, he moved to Australia to study at the University of Canberra: a turning point that guided his career to branding. In 2000 he founded be-poles: branding and architecture studio.
Sylvie Wolff
Journalist