Envisioning the customer journey in this “phygital” era

Christophe Pradère

Founder & CEO - INKARNATION

Following his internal studies in marketing between Paris, Berkeley, Tokyo and Beijing and a design training at the Milan Domus academy, Christophe Pradère began his career in Asia as brand marketing manager for a skincare brand. His career then led him to Havas / Euro RSCG design in France where he was responsible for the corporate and retail poles, earning the trust of numerous major global brands. At the end of 2000, Christophe created a global design entity for luxury and prestige industries, within BETC, that he named BETC Design. As the CEO of the agency, he rapidly grew to reach today's level of a total of 50 employees operating worldwide both on the western market as well as the Asian one, expanding BETC's integrated services throughout SEA. And he established a first hub in Shanghai. Today he is the founder of InKarnation, a new breed of Brand consulting company, a collaborative plateforme for helping Brand & Business to face and adapt their strategies to Society deep and accelerating evolutions and Consumption unpredictable & random mutations. Christophe creates brand experiences through a holistic approach to design & communication, enriched by anthropology and sociology, using a methodology he developed based on brand rituals. He also intervenes at several higher-level educational institutions such as the Parsons School, IFM, ESSEC, SKEMA, Sciences-Po… He has been creating new brands mainly in the Cosmetic and Spirit category, with the world leader of each of these categories. His major clients in beauty have been: LVMH, DFS, Sephora, Guerlain, L'Oreal, Shiseido, Esthée Lauder, Coty, Amore Pacific, Jawha, Jala, Pecholin, Florasis, Perfect Diary...