Entertainment: have we reached a certain limit in terms of helping us build the world of tomorrow?
Friday 17 January —
14:00
- 14:30
What's New? In Retail — Hall 4
Description
In the face of a tense, crisis-laden world, entertainment has never been as amplified nor used, saturating our experiences and the imperative for personalization. Brands are therefore struggling to reinvent themselves, transforming relationship-building into a constant spectacle. But at what cost? Ultra-personalization, or intrusion…amazement, or alienation…an escape valve, or a stopgap: “retailtainment” raises both ethical and practical questions. What if the future of retail were not about further distraction, but rather about meeting a deep desire for meaning and connection?
Participants
Coralie BergdollDirector of Foresight & Responsible Intelligence – Groupe ORA
Coralie Bergdoll
Director of Foresight & Responsible Intelligence – Groupe ORA
DESS anthropology of consumerism, societies, rituals and the sociology of luxury Paris 5 René Descartes Drawing in art, fashion and creation Lyon 2 university Trend analysis, forecasting and prospective research LVMH R&D Strategic Planner Publicis Strategic Direction Australia 13 years consulting in trends, brands and luxury, in semiology, brand image, and analysis of major future issues (femininity, art, masculinity, world mechanics, CSR, living)