Designing a flexible, adaptable customer journey
Sunday 8 September —
14:00
- 14:30
What's New? In Retail — Hall 3
Description
In a constantly evolving world, brands need to adapt quickly to changes in consumer behavior and technological advances. Thinking in terms of an agile, modular customer journey is essential to delivering an optimal, personalized customer experience. Through benchmarks and concrete retails concepts, I will illustrate how a good understanding of customer needs, a precise mapping of all points of contact, on line and offline, flexibility and interchangeable modules, now enable us to rethink the customer journey: a journey that is more flexible, more adaptable, more customizable, that meets the evolving expectations of consumers and enables us to remain competitive in a dynamic market.
Participants
Marc CordierExecutive Creative Director - SGK Brandimage
Marc Cordier
Executive Creative Director - SGK Brandimage
With a proven track record in Architecture Studios, Interior Architecture and Design agencies, Marc excels in creating innovative concepts, aesthetics and creating spaces that are both functional and elegant. After more than 14 years as Creative Director at SGK Brandimage, Marc is recognized for his ability to design unique and inspiring environments, leaving an indelible mark on the industry. "A well-designed retail space is much more than just a point of sale. It must evolve beyond its traditional function into an immersive experience that tells a story, engages the senses and creates lasting connections with consumers."