Cosmos Fiction & New Technology: envisioning an immersive brand experience
Sunday 8 September —
14:00
- 14:45
The Talks — Hall 7
Description
Welcome to the world of new technology! Tech that currently intrigues, enchants, and provokes us, raising questions and fears. What if these technologies were also the newest tools to support brands in communicating differently, with increasingly targeted meaning, poetry, and immersive experiences? Maison&Objet offers this future-focused talk about how artificial intelligence and new technology will soon pervade and bring a thrill to your business.
Participants
Vincent SmadjaAI Art Director
Paul MouginotFounder - aurèce vettier
Laetitia NalletJournaliste
Vincent Smadja
AI Art Director
After working as an Event Manager for several years, in June 2023, I decided to shift my career toward a passion for innovation and artistic creation. I delved into artificial intelligence, particularly through Midjourney, to launch "If Only", a project that allowed me to visually express the ideas and concepts I've accumulated throughout my life. This exploration set me apart in the artistic world, where I use AI to push the boundaries of creativity. "If Only" embodies my vision, blending technical innovation with personal expression, showcasing the endless potential of AI art. Today, my career is a blend of passion and professionalism, where I continue to challenge boundaries, innovate, and create the unprecedented.
Paul Mouginot
Founder - aurèce vettier
aurèce vettier is an art project founded in 2019 by Paul Mouginot (b. 1990). This alias, formed using an algorithm, is a metaphor for the desire for a collaborative, open and hybrid approach. This identity, like all of aurèce vettier’s work, allows for a lot of back and forth between the «real» space in which it is possible to exist, to draw, paint, sculpt, break, erase; and the «data» space, where it is possible to play with more dimensions than a human can grasp - a gesture analogous to uploading and then downloading an image over and over again on an online platform. In this virtual space, which may involve AI algorithms or heavy mathematical processing, aurèce vettier explores new forms, which are then deployed as tangible objects, in close connection with many crafts. The approach is not to consider the machine-generated elements as a set of finished works, but rather as raw material expanding conceptual possibilities and complementing the initial knowledge of art history.
Laetitia Nallet
Journaliste
Laetitia Nallet is radio and TV journalist who specializes in themes related to the home. She presented the “Côté Maison” show on France 3 for 15 years, as well as features on France 5 and France 2. On RTL, she created and presented “Maison, jardin, cuisine” (Home, garden, kitchen) for 12 years. This show attracted 2 million listeners. She has worked with many women’s magazines, and you can read her sage opinions in Art & Décoration. Today, she has created her company, Laetitia Nallet Production, which produces lifestyle magazines and podcasts and hosts conferences. She also works regularly for BFM PARIS IDF and RMC.