Chromatic storytelling: bring the magic back to your brand or shop!
Saturday 18 January —
12:00
- 12:30
What's New? In Retail — Hall 4
Description
Explore the emotional impact of color on brand identity and purchasing behavior. Learn to use color to create a unique in-store experience, optimizing the layout, customer journey, and customer focus. Discover how chromatic storytelling can elevate your brand image, help you stand apart from the crowd, and guide your customers through an engaging sensory atmosphere.
Participants
Mélanie TrinkwellInterior Designer
Mélanie Trinkwell
Interior Designer
Mélanie Trinkwell (Mwell Studio) has been creating spaces for individuals and professionals, as well as consulting in design and creativity, for some fifteen years. Trained at École Boulle in Paris and in color in London, she has developed a unique signature as an aesthete and curator of bold, personalized interiors. At the same time, she is keen to share her expertise through a variety of media: conferences and workshops in France and abroad for brands such as Merci and La Redoute Intérieurs, TV (Maison France 5) and university courses (LISAA Strasbourg, Luxembourg University).