SAFI gives the greatest importance and takes the greatest care to protect privacy and personal Data, as well as complying with the provisions of applicable Legislation.
EU Regulation number 2016/679 of April 27, 2016, relative to the protection of physical persons in terms of the Processing of Personal Data and the free flow of this Data (referred to hereafter as “RGPD”) affirms that personal Data must be processed in a lawful, fair and transparent manner. Thus, this privacy policy (referred to hereafter as “Policy”) seeks to provide you with simple and clear information on the Processing of Personal Data about you, as part of your browsing and transactions conducted on our website.
As part of our business activities as a trade fair organizer, SAFI collects and uses Personal Data connected to you, physical persons (referred to hereafter as “the Person Involved”).
For all Processing, SAFI, registered in the Paris Business and Companies Registry under no 388 424 129, with its headquarters at 8 Rue CHAPTAL, 75009 Paris, determines the methods and end-uses of Processing. Thus, we act as Data Controller, as defined in the Regulation related to Personal Data, and, notably, EU Regulation number 2016/679 relative to the protection of physical persons in terms of the Processing of Personal Data and the free flow of this Data.
For certain types of processing, notably those specified in article 4 of this Policy, SAFI may also act as a subcontractor for its clients, in compliance with Article 28 and subsequent articles of the RGPD.
By using our website, or as part of our varied business activities, you provide us with a certain amount of information about you, including some elements that can personally identify you (“Personal Data”). Such is the case when you browse through our website, fill out forms online, or when you simply participate in our events and subscribe to our services.
The nature and quality of Personal Data collected about you vary depending on the relationship you establish with SAFI, the main ones being:
We collect your personal data for specific purposes, based on a variety of legal bases.
As part of the management of our websites, SAFI uses personal data as follows:
| Purposes | Personal data collected | Legal bases for processing | Storage time |
| We use this data to: - Create your account (visitor, exhibitor, etc.) - Manage payments - Manage customer relations |
- Identification data - Professional data - Financial data - Connection data - Browsing data |
To Execute a Contract | The data collected as part of our relationship is saved for 5 years, starting from the end of the relationship. |
| - Take into account your subscriptions to our news (Newsletter, etc.) (visitors or exhibitors) | - Identification data - Professional data - Connection data - Browsing data |
Justified interest | The data collected through forms are saved for 3 years, starting from its collection or the last contact. Contact details are saved in order to send Newsletters and communications until unsubscribed (via the unsubscribe link). |
| - Manage recruitment: receipt of applications and responses to applicants | - - Identification data - Professional datas |
Execution of pre-contractual measures | For applicants selected, 5 years, starting from the end of the contractual relationship. For applicants who are not selected, 2 years, starting from the last contact. . |
| - Manage the chat on MOM | - - Identification data - Connection and browsing data - Content of chat |
Justified interest | The data collected are saved. |
| - Offer you personalized services - Check and improve our websites and apps - Secure our websites/apps and ensure our and your protection against fraud.. |
- - Identification data - Connection data - Browsing data |
Justified interest | Your browsing data on our website is saved for a maximum duration of 13 months. |
As part of the management of our offerings on the MOM platform, at our trade fairs, or at Paris Design Week, SAFI uses personal data as follows:
| Purposes | Personal data collected | Legal bases for processing | Storage time |
| We use this data to: - Manage various trade fairs: Organize and allocate stands, help you organize the preparation of the event, etc. - Manage the allocation of badges and the registration of visitors and partners - Sell advertising space - Manage and organize talks |
- Identification data - Professional data - Financial data - Connection data - Browsing data |
For the Execution of the Contract | The data collected through our forms is saved for 5 years, starting from the end of the relationship. |
| - Manage prospects, vendors, and partners - Adapt the product offer and publish estimates |
- - Identification data - Professional data - Financial data |
For the Execution of pre-contractual/Contractual measures | For prospect requests that have not resulted in a contract, data is saved for the duration of processing, then 3 years, starting from the end of processing or the last contact with the prospect. For prospect requests that have resulted in a contract, data is saved throughout the contract execution period, then for 5 years, starting from the end of the contract. . |
| - Manage business relationships - Conclude and execute the contract with our vendors and partners - Interact with you and answer your questions, generally speaking |
- Identification data - Professional data - Connection data - Browsing data - Financial data |
For Execution of the contract | Saved throughout the relationship, then for 5 years, starting from the end of the relationship. |
| - Manage invoicing and payments | - Identification data - Professional data - Financial data |
Legally required | For 10 years |
| - Ensure your satisfaction and take into account your opinion on our products and services | - Identification data - Professional data - Information related to your browsing |
Justified interest | Data is saved for 3 years, starting from the time of the survey. |
| - Shopping cart reminder | - Email address | Legitimate interest | Email addresses are kept for 3 years starting from the end of the relationship. |
As part of the promotion of our services, SAFI uses personal data as follows:
| Purposes | Personal data collected | Legal bases for processing | Storage time |
| We use this data to: - Send business communications to our vendors and partners to promote our activities and services (Newsletter, emails, etc.) - Prospect new vendors or business partners by telephone, email, showroom, or postal mail - Communicate and offer you personalized content according to preferences that you have declared online, your purchase history, your pathway through our fairs or events, or your online behavior - Make the content we offer you online dynamic (products presented on the MOM homepage, etc.) |
- Identification data - Professional data - Connection data - Personal information - Browsing data |
Justified interest | The data collected through our forms is saved for 3 years, starting from its collection or the last contact. Saving of contact details in order to send out the Newsletter and communications until user unsubscribes (via the unsubscribe link). |
When we act as a subcontractor for our vendor clients, we use personal data as follows:
| Purposes | Personal data collected | Legal bases for processing | Storage time |
| We use data to: - Create and make turnkey websites available to clients (B2B e-shops) - Manage online purchases and sales for clients (on B2B e-shops) - Manage and host buyer databases - Host websites - Make a marketplace available to vendors on the MOM platform - Manage buyers’ connections to our client vendors’ websites |
- Identification data - Professional details - Connection data - Browsing data - Financial data |
For Execution of the contract | Data is saved throughout the execution of the contract, then for 5 years, starting from the end of the relationship. |
| - Manage security and ensure maintenance | - Identification data - Professional details |
Justified interest | Throughout the period of the business relationship |
| - Develop tools and new features for clients | - Identification data - Professional details - Browsing data - Connection data - Financial data |
Justified interest | Throughout the period of the business relationship |
Your Data is provided to SAFI employees in charge of managing and executing contracts and legal obligations, for the purposes of collection and within the limits of their respective responsibilities.
They are subject to being passed along to the following recipients, for certain tasks connected to these purposes, and within the limits of their respective missions and authorizations:
When Data is communicated to our service providers and subcontractors, they are also asked not to use this Data for purposes other than that initially intended. We do our utmost to ensure that these Third Parties maintain the confidentiality and security of your Data.
In any event, only essential Data is provided. We do our utmost to guarantee secure communication or transmission of your Data.
We do not sell your Data.
SAFI strives to keep Personal Data in France, or, at the very least, within the European Economic Area (EEA).
Nevertheless, it may happen that the Data we collect when you use our platform, or as part of our services, may be transferred to other countries. This is the case if, for example, some of our service providers are located outside the European Economic Area.
In the case of this type of Transfer, we guarantee that it will be carried out:
We save your Personal Data only as long as needed to carry out the purpose for which we hold this Data, and we do so to meet your needs or fulfill our legal obligations (cf. article 4).
Storage time varies depending on several factors, such as:
SAFI commits to protecting the Personal Data we collect or process against any loss, destruction, alteration, or non-authorized access or disclosure.
Thus, we do our utmost, using the appropriate technical and organizational measures, depending on the nature of the Data and the risks its Processing entails. These measures must allow for the maintenance of the security and confidentiality of your Personal Data. They may include practices such as limiting access to Personal Data to authorized persons, due to their positions in the company, creating pseudonyms, or even encryption.
In addition, our practices and policies and/or physical and/or logical security measures (secure access, authentication process, backup copies, software, etc.) are regularly verified and updated as needed.
When you browse our website or open our emails, cookies and pixels (also referred to as trackers) may be placed on or read from your device.
9.1 What is a cookie?
Cookies are digital files that are automatically deposited into the hard drive of your computer, tablet, or mobile phone when you browse our website. They are managed by your web browser (Internet Explorer, Firefox, Safari, or Google Chrome).
9.2 Are cookies deposited when you browse SAFI’ websites?
During your first visit to SAFI websites, if cookies requiring your authorization are deposited, a banner will inform you of the presence of these cookies and will invite you to indicate your selection. Cookies that require your consent, per current regulations, are only deposited if you accept them. You may be informed of and set up your cookies to accept or reject them by clicking on “my cookie settings” at the bottom of each page on the Website, or by configuring your browser.
9.3 What data is collected using cookies?
All data related to a terminal at a given moment may be collected using cookies, notably:
When you receive an email from us, it may contain a tracking pixel. A tracking pixel is a very small, invisible image that allows us to determine whether the email has been opened. This technology is used for the following purposes:
Measuring the open and click-through rates of our campaigns;
Producing aggregated statistics regarding the performance of our email communications;
Where applicable, adapting and personalising future communications based on your level of engagement with our emails.
This processing activity is based on your consent. You may withdraw your consent at any time by clicking the unsubscribe or opt-out link included in our emails or by contacting us at exercervosdroits@safisalons.fr.
The data collected through this tracking pixel (email identifier, date, event type, related campaign and email address) are retained for a period of 6 to 13 months and processed by our technical service providers, Imagino and Brevo, located in France. These data are not disclosed to any other third parties.
To exercise your rights of access, rectification or erasure, please refer to the section "What are your rights?" of this Privacy Policy.
9.4 What is a pixel?
A pixel is an invisible image embedded in a web page or email that enables the measurement of views and user interactions.
9.5 Pixels in our emails
Our newsletters and marketing emails may contain tracking pixels that allow us to determine whether an email has been opened and which links have been clicked, in order to improve our communications. You may object to this processing at any time by unsubscribing using the link provided in each email.
For Personal Data that we collect/process, you may exercise the following rights:
You may exercise all these rights upon request from the Data Protection Officer (DPO) at SAFI at the following email address: exercervosdroits@safisalons.fr
When you submit a request to exercise a right, please specify as much as possible the purview of the request, the type of right to be exercised, the personal data processing involved, and any other useful information, to facilitate the review of your request. Furthermore, if there are reasonable doubts about your identity, proof of identity may be requested.
If, after contacting us, you believe that your rights to your data have not been respected, you may submit a complaint to the National Commission for IT and Freedoms (CNIL).
This Policy may be updated regularly to take into account evolutions in Regulations related to Personal Data.
Date of latest update 25/10/2022.