#1How to… be the brand with the biggest buzz

To generate some MOMstrous leads 
“Log onto our digital platform, MOM, to complete your profile page and share your most stunning product shots, ideally, just after registering. Attracting 3 million visits each year, MOM can help you harness precious leads from all over the world. It will also give your reach a major boost during the 2 months prior to the trade fair and the 3 months after the event draws to a close. The trade fair is so much more than a 5-day event - it’s 5 full months of exposure to a qualified audience.”

First invitation received, first stand visited 
“Don’t wait until the very last second to send invitations to your leads. By getting your invitations out at least 1 month ahead of the trade fair, you’ll give people time to plan their trip, study your catalogue and line up a stop-off at your stand!”

A community revved up and raring to go
“Use your website and social media at the earliest possible opportunity to tell everybody you’ll be attending the event. Getting the word out early will enable buyers to start planning their visit, maximising your chances of seeing them at your stand!”

Get specifiers under your spell
“There are several ways of attracting attention from our specifiers before the trade fair even starts. One way is to use stunning snaps to showcase your products and collections. Another effective method is using our contribution platform to submit an application or your latest creations. That will boost your chances of being spotted by style consultancies in situ at our 'What's New?' zones, or being singled out to feature in one of our themed itineraries (CHR, Made in France, Work!, Sustainable, etc.). Last but not least, don’t hesitate to give away one or two products to our journalists!”

An outstanding stand 
“Is your stand a real show-stopper? Then when the trade fair’s on, let everybody know by publishing content on your social media accompanied by the #maisonetobjet hashtag and tagging the Maison&Objet account. If luck’s on your side and the number of likes goes through the roof, our community manager might just base a story on one of your posts, or use one of the snaps shot by our amazing team of paparazzi! The result? Over 1 million followers all desperate to see your stand!”

…Contactless!
“Don’t forget to install our pass reader on your phone before the trade fair starts: it will allow you to scan and retrieve the contact details of everyone who visits your stand! You’ll then be able to follow up the very next day with a quick thank you message and details of some of your flagship products. It’s always important to strike while the iron’s hot when charming (potential new) customers!”