5 TIPS TO… make a splash on TikTok
Published on 5 April 2024
Get ready to go viral! In France, this short-form video app has nearly 15 million active monthly users, and 9.5 million people log onto it each day! And worldwide? TikTok has more than 1.7 billion active users. These numbers keep growing and are an invitation to be present on the platform to promote your brand. How? Follow our guide!
01.
Keep it simple and funky
The first impression is often the most important. Especially on TikTok, where you have to make an impact right from the first few seconds to capture the attention of an audience that swipes in no time. Don’t skimp on effects: the most viral videos are often those that start with a resounding BANG! You can also use bright colors or unique illustrations to make your posts stand out immediately from those of other brands. And last but not least: focus on short videos. An individual’s average attention span is only 8 seconds. Good luck!
02.
Inspire!
Beyond the label of “social media platform”, TikTok is above all a fantastic space for expression. A font of creativity, where the public comes looking for inspiration. If you’re a decor brand, this gives you an avenue to express your personality and creativity. How? By offering your followers truly inspiring videos. These can be designed like animated trend notebooks or can highlight products and advice that can change the audience’s lives. Don’t hesitate to make ample use of the platform’s editing tools to sequence shots, angles, and close-ups!
03.
Those who set the mood with sound, get all the trending benefits
Twisting songs, audio clips, captions…These are the many elements that are an integral part of the TikTok subculture. Don’t know anything about it? No need to panic: the platform will show you how it’s done. You can find a trendy sound quickly and easily to add to your video. And the cherry on the beat: TikTok helps you synchronize the sound and image automatically, to give your productions a truly professional touch. And don’t forget to add a voiceover and open-space-friendly subtitles.
04.
The best hashtag #foryou
A good hashtag = better visibility. Be sure to keep an eye out for the most popular hashtags to include with your videos if they’re relevant. This will allow you to categorize your content while increasing its reach and speaking to an audience that’s interested in these themes. Here’s a tip: you can use #foryou, #fyp, and even #pourtoi to push your videos to the top of TikTok users’ feeds. That being said, it’s important to use them in moderation: use 5 keywords max.
#FYP = For Your Page
05.
Answer me when I’m speaking to you!
TikTok is a community that rewards its most active members. That’s why you need to answer any comments or messages you receive. It’s a great way to break the ice, show your personality, create a sense of closeness, and boost your videos’ SEO. While you’re at it, break out of your shell and react to published content on subjects that matter to you. Your goal: to raise awareness of your brand and grab new followers. TikTok, TikTok…what are you waiting for?
Source: ASSELIN Christophe, « TikTok en chiffres clés et statistiques en France et dans le Monde en 2024 », blog.dimind.com
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