"Maison&Objet's mission is to support companies in their development physically and digitally throughout the year. One of the strengths of our organization, in the context of COVID, is that our digital platform was not born out of this crisis. We created MOM in 2016, an online platform for active year-round contact between brands and international buyers. And since then, the tool has had time to prove itself. Deploying a high-performance solution to replace our physical tradeshow as a response to the current situation was therefore quick and effective: we received immediate enthusiasm from brands and buyers. Thanks to our skills in generating quality traffic, we obtained more than 300,000 visits during the 15 days and tripled the number of leads (qualified contacts), while observing a visit time on MOM exceeding 11 minutes – great visibility for the brands and an exceptional performance in the digital world! In addition, the daily programming of 2 talks – the replay is available –, the launch of a new podcast – The Design Entrepreneurs –, and daily selections made by big names in the design field fed the community with essential information to prepare for recovery. Our audience was engaged and ready to work together. We hear the need for buyers and brands to come together again in a physical format.
The Digital Fair proved to be a promising transition between two events to allow the sector to continue its activities with simple and adaptive tools. In the future, we are also thinking about new additional services to the show. We may also create other types Digital Fair dedicated to specific markets, sectors or even geographic zones."
Philippe Brocart, directeur général de Maison&Objet