In a retail world shaken by various crises, the point of sale must become even more a place of emotions between brand and customer. Stock management must be the key to impactful visual merchandising. The quality of the offer, its presentation, its relevance, its merchandising and, of course, its service, will enable customers to focus not just on the price factor, but on a value-bearing shopping experience.
Delphine PelisseVisual Merchanding & Retail Design Consultant
Visual Merchanding & Retail Design Consultant
Specialist in Visual Merchandising and Retail Design for 25 years, Delphine Pelisse works as an independent consultant for premium brands on their Image and Marketing strategy, supporting them more specifically on the challenges of enhancing the point of sale and the customer experience. She managed Christmas Cie for many years, and now works as an independent consultant, supported by a team of industry experts, on the deployment of retail operations (Pop Up, window displays, events, etc.).