The power of the local media, a key element in any customer acquisition strategy
Sunday 8 September —
15:00
- 15:30
What's New? In Retail — Hall 3
Description
How do you include the local media in your customer acquisition strategy? The local media play a critical role within the French social and democratic fabric. They stand out in terms of their proximity to readers and their ability to cover specific subjects that are relevant to a given community. As a key element in any brand strategy to gain visibility, the power of the local media as a channel for customer acquisition remains unclear in this digital era. During this talk, figures (ROI, KPI) and stories from journalists will underpin comments from Yannis, the founder of an independent agency. Interférence Press is here to support you throughout this workshop with their tips to help you attract more customers to your physical or digital sales outlet.
Participants
Yannis SioudanFounder - Interférence Press
Yannis Sioudan
Founder - Interférence Press
At the age of 32, I'm interested in all the subjects that make this world go round. My expertise goes beyond the media, and makes sense when it comes to themes linked to Generation Z (global warming, consumer expectations, media transformation...). In fact, this was the central theme of my TEDx talk at Paris Dauphine in 2022: A critical generation in search of recognition Today, I tend to spread my commitments as a business leader, eager to inspire and invite reflection. I have talked at no less than 3 trade shows this year. Motivated each time by a deep-seated desire: to bring about change in our consumption habits, whether it concerns media or, more broadly, our buying habits.