The Good Beauty, new challenges in beauty, wellness & retail
Friday 6 September —
15:00
- 15:30
What's New? In Retail — Hall 3
Description
The Good Beauty, a study of trendsetters in France, the US and China, explores the new issues in beauty and wellness and their retail implications. Between cosmetic surgery, dietary supplements, influencer brands, the no-makeup trend, tech formulas, collagen drinks and mental health, consumers are redefining beauty. What are their expectations and definitions of beauty? What narratives, aesthetic codes and retail experiences should brands adopt?
Participants
Elsa DurieuxStrategic Planner - LeherpeurParis
Sabrina PelissierManaging Director - LeherpeurParis
Elsa Durieux
Strategic Planner - LeherpeurParis
Elsa Durieux has been a Strategic Planner at LeherpeurParis for 12 years. She holds a degree in Fine Arts, a Bachelor's in Visual Arts, and a degree from the University of Fashion, where she also teaches. She leverages her broad creative culture to devise insightful brand strategies. At LeherpeurParis, she has developed a specialty in ethno-creative studies. She enjoys engaging with fashion consumers, spending time in their wardrobes, and exploring the intricacies of their style to interpret it with finesse. She has also developed a specific offering at LeherpeurParis dedicated to the beauty sector, where she applies her expertise in research and brand strategy.
Sabrina Pelissier
Managing Director - LeherpeurParis
As the director of LeherpeurParis, an office specialized in research, consulting and creative culture, Sabrina Pelissier is an expert in brand strategy and prospective research. With a background as the director of strategic planning, she has been providing recommendations to major companies in the fashion, beauty, and lifestyle sectors for 17 years. She and her team analyze significant market changes and their effects on brands daily. She also launched the LeherpeurChange program which brings together professionals from creative fields to address major progressive topics and collaboratively develop the desired changes in the industry.