Sound identity, the key to a tailor-made retail experience.
Sunday 19 January —
14:00
- 14:45
The Talks — Hall 7
Description
Parmi les 5 sens, il se chuchote en ce moment que l’ouïe peut renforcer l’identité d’une marque et même stimuler les achats. Qu’il s’agisse d’un parcours sonore dans un musée, d’une signature pour un produit, d’un son crée pour signifier la présence d’un véhicule électrique ou d’une playlist dans un hôtel, le design sonore génère des émotions et devient indispensable dans le rétail. Ouvrez vos oreilles et Venez vous immerger dans le pouvoir du son qui diffuse du feel good.
Participants
Jean-Yves LeporcherCXO/Chief Experience Officer – Ircam amplify
Mazen NasriFounder & Creative Director - Magique Studio
Laurence CastanyDeputy director - Musée national de la Marine
Laetitia NalletJournaliste
Jean-Yves Leporcher
CXO/Chief Experience Officer – Ircam amplify
With a diploma from the Applied Arts School of Paris (ENSAAMA) he has been a multidisciplinary designer for more than 35 years. He has led numerous design management projects for brands such as Maserati, Bentley Motors, Posca, Spotify, Habitat and Château Cheval Blanc. Sound has always played a major role in his work, particularly as a designer for the acoustic speaker brands Focal (2004-2008) and then Elipson (2008 - 2020). He was appointed creative director of the Sound Experience department of Ircam amplify, the valorization subsidiary of the famous Ircam research center, in 2023 and supervises all sound architecture and sound experience design projects.
Mazen Nasri
Founder & Creative Director - Magique Studio
With his creative and design studio, Magique Studio, Mazen creates olfactory and multisensory experiences for the worlds of Culture and Luxury. Fascinated by the impact of olfaction on human beings, he achieved his artistic and professional dream in 2018 through a unique interdisciplinary project. Art installations, museum journeys, object and space design, scenography, event and retail experiences, educational workshops… At the crossroads of Design, Architecture, Technology, Science, and Perfume, Magique’s poetic and experimental creative approach knows no bounds. Their sensory artistic works and experiences have captivated audiences at the Petit Palais, the Musée des Arts Décoratifs, Saint-Eustache Church, the Arab World Institute, the National Maritime Museum, Galleria Continua, the Mori Museum in Tokyo, the National Museum of Riyadh, as well as luxury houses and groups such as Ruinart, Louis Vuitton, Krug, LVMH, Moët Hennessy, L’Oréal Groupe, Puig, Shiseido, Vacheron Constantin, Nespresso, Louis XIII, and Moncler. This enchantment has extended far beyond borders, with numerous projects in New York, London, Riyadh, Tokyo, Beijing, Geneva, Hamburg, Madrid, and beyond.
Laurence Castany
Deputy director - Musée national de la Marine
Laetitia Nallet
Journaliste
Laetitia Nallet is radio and TV journalist who specializes in themes related to the home. She presented the “Côté Maison” show on France 3 for 15 years, as well as features on France 5 and France 2. On RTL, she created and presented “Maison, jardin, cuisine” (Home, garden, kitchen) for 12 years. This show attracted 2 million listeners. She has worked with many women’s magazines, and you can read her sage opinions in Art & Décoration. Today, she has created her company, Laetitia Nallet Production, which produces lifestyle magazines and podcasts and hosts conferences. She also works regularly for BFM PARIS IDF and RMC.