Discover how effective stock management and a merchandising strategy can transform your sales and enhance customer satisfaction. Overstocking and understocking can lead to economic losses and harm the customer experience. By analyzing the right insights, identify mismatches between supply and demand. Selecting the right products is crucial, as is adopting dynamic stock management by adjusting levels according to product performance and seasonality. This involves implementing procurement strategies with frequent and demand-driven replenishments. Merchandising planning should then evaluate sales trends and customer preferences, resulting in the creation of attractive and relevant displays. Optimize your stock management to boost sales and increase customer loyalty.
Stéphane MathieuMerchandising expert, consultant and trainer
Merchandising expert, consultant and trainer
Merchandising expert, consultant and trainer, Stéphane has over 20 years' experience in the retail sector. Since 2021, Stéphane is a guest lecturer at a number of business, fashion and communications schools, where he teaches specialised courses in merchandising, omnichannel, distribution and customer experience. At the same time, as a consultant since July 2020, Stéphane develop merchandising strategies for retail chains. Very active on Instagram, his curation account https://www.instagram.com/visualtrendsmerchandising/ has over 40,000 followers, with whom he shares retail news and insights.
