Online concept stores: how to combine different brand universes within a unique shopping experience.
Sunday 8 September —
16:00
- 16:30
What's New? In Retail — Hall 3
Description
Concept stores, specialist retailers, digital brands, and resellers are no longer hesitating to wander off the beaten path and reinvent themselves. Inspired by brands, they’re emulating their style by focusing on powerful identities, bold artistic choices, and merchant websites that are increasingly daring. Through this workshop, we will learn how online concept stores are successfully and subtly bringing together multiple brand universes, while infusing them with their own special flair. How can you express your difference beyond the traditional tools of product and price? How do you partner with influential brands as part of a single shared digital experience?
Participants
Antoine CailletCo-founder & CTO – Ultrō
Thomas Le MouellicCo-founder & UX / UI designer - Ultrō
Antoine Caillet
Co-founder & CTO – Ultrō
Co-founder of the short-lived world crafts boutique Choukran, on rue Sainte-Marthe in Paris, Antoine Caillet created one of the first French e-commerce websites in the home furnishings and decoration sector in 2001. He then joined the world of digital agencies in Paris and Montreal, before founding the Ultrō agency with Thomas Le Mouellic in 2009. Specializing in e-commerce for brands, the agency optimizes purchasing paths while amplifying the brand experience. Antoine is responsible for the technical direction and architecture of complex projects for merchants and demanding brands.
Thomas Le Mouellic
Co-founder & UX / UI designer - Ultrō
Thomas decided to jump into graphic arts as he was studying marketing and sales at Bordeaux business school (now Kedge Business School). With the help of his future partner Antoine Caillet, they set up their first company, Phono, a small design studio inspired by urban cultures, typography and electronics. After graduating in 2001, Thomas took part in the early days of digital agencies before setting up Ultrō in 2009. Today he is leading a design team focused on crafting high-impact e-commerce interfaces for brands of all sizes. He is also a lecturer in digital marketing at ESC Clermont Business School.