Museum Store: how to align a boutique with an overall cultural project
Saturday 7 September —
16:00
- 16:45
The Talks — Hall 7
Description
Gone are the days when museum stores were confined to selling souvenirs and logotype products. From MoMA in New York to the brand-new Musée Gainsbourg in Paris, museum stores have become a retail destination in their own right, thanks to demanding and innovative commercial curation. A modern response to consumers' need for meaningful objects that enhance both the buyer and the gift-giver.
Participants
Thibault CatriceCEO - Founder - La boutique du lieu
Anatole MaggiarCEO & Founder - SIRA
Emmanuel PlatDirector of Merchandising - MoMA Retail
Jean-Luc Colonna d'IstriaConsultant
Thibault Catrice
CEO - Founder - La boutique du lieu
Thibault Catrice (b. 1968) is the founder of La boutique du lieu, a company specialising in running museum gift and book shops on behalf and in the name of public and private cultural institutions. Each shop is dedicated to promoting the identity of the particular institution within which it operates. The company currently manages 11 sites in France, both regionally and in Paris, as well as in Belgium. The shops vary as widely in their size and fit-out as they do in terms of their product range and sales staff. Behind the scenes, support teams specialise in the sourcing of books and products, product development, logistics and human resources. The most recent openings have been the bookshop of the Bourse de Commerce - Pinault Collection and the book and gift shop of the Musée de la Chasse et de la Nature, both in Paris.
Anatole Maggiar
CEO & Founder - SIRA
Founded in 2010 by Anatole Maggiar, SIRA is an artist residency, a gallery and a photo studio in Asnières-Sur-Seine. Since 2020, SIRA has developed consulting activities with brands and cultural institutions such as the Centre Pompidou, Saint Laurent or Maison Gainsbourg of which Anatole was head of content and co-curator.
Emmanuel Plat
Director of Merchandising - MoMA Retail
Emmanuel Plat is the Director of Merchandising for MoMA Retail. Since 2012, he has played the lead role in shaping the merchandising strategy for MoMA Retail. Plat has been instrumental in establishing MoMA Design Store as a platform for new product launches, working closely with The Museum of Modern Art’s curatorial. Prior to joining MoMA, Plat built a 19-year career in merchandising, marketing, and administration with the Conran Group. After opening the Paris store, Plat was later tapped to manage the launch of The Conran Shop opening in Manhattan in 1999. He acted as President of the Conran Group’s US business from 2004-2011. Currently, Plat sits on the Steering Committee of NYCxDESIGN and continues to be a thought leader in the design and merchandising community.
Jean-Luc Colonna d'Istria
Consultant
Since 1990, In France or in Japan, acting as a home buyer or a retail entrepreneur, Jean Luc Colonna d’Istria has the passion and the patience for searching and revealing, brands, makers or designers who bring a real change, a retail or a product innovation to the lifestyle, design or products scene. The retail concepts he founded have been the educational toy catalog Bien Joué, the chic hardware retail chain Resonances and more recently, until 2015, the Parisian fashion and design concept store Merci in le Marais. Today, he is bringing his long experience to the new generation of entrepreneurs or retailers, as an independent board member or as a consultant. The new challenge is to imagine new physical or digital or retail formats to make available to a larger audience the fantastic vitality of new design brands.