More than a trend, Slow Luxury is deeply transforming high-end hospitality
Friday 16 January —
16:00
- 16:45
The Talks — Hall 3
Description
Leading the way in Spain’s Balearic Islands and Asturias region, Vestige Collection, an historical selection of luxury hotels, private villas and lodges not only redefines modern luxury in pristine surroundings, but it recovers historical heritage. Following the same principles, interior architect Joana Astolfi imagines unique hotels across Portugal where crafted interiors echo to the past in style.
Nos partenaires : ITALIAN TRADE AGENCY
Participants
Joana AstolfiArchitect, Artist, Designer and Founder - Studio Astolfi
Enrique MotillaLead Architect and Project Manager, EDM - Vestige Estudio
Virginia WebbMarketing and Communications Consultant - Vestige Collection
Clara Le FortJournalist
Joana Astolfi
Architect, Artist, Designer and Founder - Studio Astolfi
Joana Astolfi (b. Lisbon, 1975) is an architect, artist, and designer whose practice is rooted in storytelling through playful artifacts and the poetics of space. Drawing from a wide spectrum of everyday materials—miniatures, vintage toys, tools, diaries, and anonymous photographs—Astolfi constructs intimate, often whimsical narratives that blur the line between memory and imagination. For Astolfi, life, art and architecture find their balance between beauty and playfulness, sophistication and irreverence, truth and fantasy. Her installations and artworks embrace craftsmanship, surprise and humor as creative tools, inviting viewers into layered environments where past and present coexist. Objects and spaces, for Astolfi, are not static—they are vessels of experience, emotion, and transformation. Following twelve years living and working abroad, Astolfi founded Studio Astolfi in Lisbon, in 2007, a multidisciplinary atelier that now brings together a team of architects, artists, artisans, and designers. Together, they craft immersive spaces and experiences driven by narrative and material sensitivity. Over the past twenty years, Astolfi has created artworks and interiors for a range of local and international brands, including Hermès, L’Oréal, L’Objet, Vitra, The Ritz Four Seasons and Torel Hotels. Her work has been exhibited internationally and is included in both private and public collections worldwide. Astolfi is a frequent guest speaker at local and international events, serves as a jury member in art and architecture competitions, sits on the curatorial board of Lisbon Design Week, and has received a series of awards in both the fields of art and interior design.
Enrique Motilla
Lead Architect and Project Manager, EDM - Vestige Estudio
Enrique Motilla is an architect with over twelve years of international experience in hospitality and residential projects. Based between Madrid and the Balearic Islands, he specializes in design excellence, heritage restoration, and precise project management. He has led award-winning developments including Hotel Royal Savoy (Lausanne) and boutique properties in Menorca such as Son Vell, Sant Ana, and Son Ermità. Enrique combines creativity, technical expertise, and sustainability, ensuring each project balances historical authenticity with modern comfort while telling a story rooted in place and culture.
Virginia Webb
Marketing and Communications Consultant - Vestige Collection
Virginia Webb is a marketing and brand communications consultant with 25+ years’ experience in luxury hospitality. Founder of Cambio Consulting, she advises leading hotels and lifestyle brands on purpose, reputation, and audience engagement. Since 2023, she works with Vestige Collection, shaping brand strategy and communications for restored heritage properties across Spain. Formerly Marketing Director at The Savoy and The Langham, London, she has led creative collaborations, PR campaigns, and digital initiatives. Her approach combines strategic insight, storytelling, and design-focused brand building.
Clara Le Fort
Journalist
A writer for French and international publications (Les Echos WE, Le Point, ELLE, ELLE DECO, Bllnr), Clara Le Fort deals with subjects related to luxury, innovation and sustainable development. She also works with brands on strategic matters, as a design director. In addition, she has authored five books, published by Gestalten, and has written the Louis Vuitton City Guide for Sydney, Istanbul, Copenhagen and Arles.