How Radical Circularity can transform your brand space
Monday 22 January —
15:00
- 15:30
What's New? In Retail — Hall 3
Description
Join StudioXAG’s co-founder Gemma Ruse for a transformative session as she introduces Radical Circularity, a new movement challenging retail brands to approach their physical spaces with next-level purpose and innovation. Understanding what circularity is, why it’s relevant, and who is at the forefront of the movement within the retail sector is crucial for brands of the future. Gemma will dissect the three core principles of Radical Circularity, spotlighting the trends fuelling this sustainability movement. Offering the blueprint for how retailers can translate circularity into retail spaces successfully, Gemma will delve into real-life case studies including how StudioXAG supported the launch of sustainable brand Coachtopia. Learn how integrating circular principles can empower your brand to create spaces that resonate with the conscious, creative, and innovative ethos of today's consumers.
Participants
Gemma RuseCo-founder & Creative Director - StudioXAG
Gemma Ruse
Co-founder & Creative Director - StudioXAG
Gemma is the co-founder of StudioXAG, an award-winning, B Corp® Certified agency that create immersive experiences for forward-thinking brands, designed and built in their studios in London and Amsterdam. Together with partner Xavier, she leads the studio’s dream team of designers, thinkers, crafters and makers to create bold spaces that tell big stories. StudioXAG have a reputation for delivering WOW moments for brands such as Christian Louboutin, adidas, Hermes and Selfridges. StudioXAG believe brands should be a force for good. Since 2018, they’ve been leading a sustainable revolution in retail, pairing radical research with realistic solutions. From XAGzero, the agency’s bespoke-built carbon calculator, to their recently launched Radical Circularity insights report, they’re finding ways for creativity and sustainability to co-exist.