How Does Tech Protect Designers ?
Sunday 21 January —
14:00
- 14:45
The Talks — Hall 7
Description
The explosion of social networking, the tsunami of images and the development of new technologies such as 3D printing and AI are reshuffling the cards when it comes to creation and intellectual property. At a time when everyone is seeing everything, when the difference between imitation and imitation is becoming increasingly blurred, will the solution come from technology and its computing power? At the frontier of law, singularity and innovation, a conference to understand today's issues and tomorrow's possible solutions.
Participants
Juliette de BlegiersPresident & Art Director - Leblon Delienne
Etienne HermiteFounder & CEO - Unikbase
Emmanuelle HoffmanLawyer at the Paris and Quebec Bars
Danièle GerkensJournalist
Juliette de Blegiers
President & Art Director - Leblon Delienne
Ambassador of French excellence and savoir-faire, Juliette de Blegiers has been leading Leblon Delienne, the EPV-certified sculpture atelier, since 2018. She has positioned the brand within the worlds of luxury, art and design, establishing it as an essential reference in Haute Sculpture. She creates imaginative dialogues between iconic licences such as Disney, Peanuts and Warner Bros., and renowned artists and designers including Jean-Charles de Castelbajac, Arik Levy and Kelly Hoppen. Under her leadership, the brand enjoys international recognition and is distributed in prestigious points of sale around the world.
Etienne Hermite
Founder & CEO - Unikbase
Etienne Hermite, CEO of Unikbase since 2022, has a two-decade career in consulting, services, and technology. He started at Vivendi Universal's digital branch as a Business Development Manager after graduating from HEC in 1999. In 2004, Hermite joined the Boston Consulting Group as a Senior Strategy Consultant, working on diverse strategic projects. By 2006, he was at Groupe Fnac as Strategic Planning Manager, tasked with adapting business lines during the digital revolution. Hermite became the Strategy and Development Director for Western Europe at Avis Budget Group in 2008, focusing on strategic projects and digital services. He spearheaded the launch and development of Zipcar in continental Europe in 2014. In 2017, Hermite transitioned to an independent consultant role, aiding mobility startups in growth strategies. He took the helm as CEO of Navya, a tech company specializing in autonomous driving, in 2019. Hermite is deeply passionate about pioneering innovative technological services that transform our interaction with the physical world.
Emmanuelle Hoffman
Lawyer at the Paris and Quebec Bars
Emmanuelle Hoffman advises Brands, Companies, and Designers, notably in Luxury Goods, Retail, and Distribution, and represents them before civil, commercial, and administrative courts, as well as for arbitration cases. She possesses considerable experience in literary and artistic intellectual property (trademark law, national and pan-European patents, designs, and mock-ups), notably in terms of counterfeit products and validity, as well as for R&D projects. She works on these issues regularly as part of litigated and non-litigated business affairs, as well as unfair competition matters and aspects of e-commerce law. She is also frequently involved in forums, seminars, and training sessions and has authored a book, “NOUVEAUX MONDES NOUVEAUX DROITS, A VOS MARQUES !” (NEW WORLDS, NEW RIGHTS: ON YOUR MARKS!), published by Editions FAUVES in 2023. Her firm has been selected for various lists and rankings. The firm particularly appears among the ranking made by LE POINT magazine of the Top Law Firms in 2023.
Danièle Gerkens
Journalist
Editor-in-chief of ELLE Décoration, ELLE à table and Art & Décoration, Danièle Gerkens has a degree in Economics and in the History of Art and Religions. Born and raised in Africa, she has worked as a journalist for ELLE magazine after various experiences: copywriter at Publicis, consultant at UNESCO, cook at l'Arpège with Alain Passard... She is also the author of several books including "Zero Sugar", an investigation published by Les Arènes.