From Retailer to Influencer
Edition January 2024
What's New? In Retail — Hall 3
Description
How can you embody the essence of your project to make it shine even brighter? In a generally challenging environment and an industry undergoing major shifts, come understand the big trends of today, in other words, how to learn the new keys to facing the many challenges that retailers now face. Why and how must influence be at the heart of your life as a retailer and your promotional strategy? Marina, founder of Parisian concept store La Seinographe will take you through this workshop with her essential advice & calls to action to build a successful communications strategy with strength and serenity.
Participants
Marina MussatFounder of Parisian holistic concept store - La Seinographe I Trends and curation consultant I Creator of immersive events and experiences
Marina Mussat
Founder of Parisian holistic concept store - La Seinographe I Trends and curation consultant I Creator of immersive events and experiences
More than several years of experience in the Television and Project Coordination Industry, Marina Mussat created her company La Seinographe focusing on what she knows and cares about the most : art de vivre, wellness & ethical lifestyle. Entrepreneur for 10 years, she tracks the new trends, curates ethical new brands, imagines new concepts and creates new projects with always the same objective : celebrate beauty & good for a more meaningful lifestyle at LaSeinographe or for inspiring external projects as The Well-being Experience programme curated and produced for Maison & Objet.