Digital advertising in retail: Transforming the customer journey into sales
Sunday 19 January —
16:00
- 16:30
What's New? In Retail — Hall 4
Description
Discover how digital advertising strategies can transform the retail customer journey into sales success. From the identification of needs to the check-out process, learn to target your audiences, select the right touchpoints, and adapt your campaigns to each stage of the decision-making funnel. Maximize your results using real-life examples and actionable advice.
Participants
Lucile Nourtier ReyExpert in digital marketing – Strategy and retail performance & Director - EVM Conseil
Lucile Nourtier Rey
Expert in digital marketing – Strategy and retail performance & Director - EVM Conseil
With over 15 years of experience, Lucile Nourtier Rey is a recognized expert in digital marketing and AI, specializing in performance optimization and ROI enhancement. She has worked with leading brands to craft data-driven strategies and turn digital challenges into growth opportunities. Her innovative and pragmatic approach combines data analysis and AI integration to deliver tangible results aligned with business objectives.